From executive producer Morgan Freeman comes THE C WORD, a bold new film that will forever change the way we view cancer. At its heart are powerful twin narratives: one from celebrated French neuroscientist and cancer revolutionary Dr. David Servan-Schreiber, the other from THE C WORD’s own director, Meghan L. O’Hara.
After braving the journey from diagnosis to wellness, Meghan and David join forces to expose systematic failings in our society, which reinforce the bad habits that predispose us to disease. Together, they lead us on a wild ride of discovery, which reveals crucial hidden scientific evidence, exposes the absurdity of the status quo, and follows a vibrant cast of characters who are changing the game. Despite decades of drug development and treatment innovations, the rise of cancer is outpacing our ability to fight back. Billions of dollars have been put into the elusive search for “the cure”, but today each of us has a one in two chance of being diagnosed at some point in our life. Until recently, we thought that cancer was only due to a genetic predisposition, or to an unlucky draw.
THE C WORD irrevocably establishes the connection between the current cancer epidemic and our western lifestyle from a scientific, documented and optimistic point of view. The latest research findings clearly show that up to 70% of cancer deaths are linked to our daily behaviors: smoking, a diet of processed foods, a sedentary lifestyle, excessive stress, and a continued exposure to daily contaminants.
Catalytic in its revelations, THE C WORD is also an indictment of a trillion-dollar processed food industry that thrives while we get sick and relies on an economic model that chooses profit over people, leaving us undernourished and overweight, especially in our underserved communities.
THE C WORD delivers a message of hope. It urges us to stop being afraid and gives us the tools to take immediate action to reclaim our health and improve our outcomes. The cure to cancer might be different than we think!